• Nexxus Blog

The World of Informed Marketers™

  • Global Pharma Company Uses 'Core' CRM Configuration to Accelerate Rollouts and Adapt to Regional Needs

    2016-5-31

    A global pharmaceutical company needed to transform its sales capabilities by evolving from a legacy CRM systems that lacked mobility and configurability. The company implemented a more advanced CRM platform globally that provided operational consistency from a HQ perspective but also adaptability based on the needs of users across 70 countries. 

  • The Science Behind Engagement

    2016-5-18

    Guest blogger, Adam Jeffery, Commercial Director of pharmaphorum media recently attended an IMS Health-hosted event in London called The Future of Customer Engagement. Adam comments on the set of dynamic presenters who outlined an important evolution of our industry toward ‘orchestrated customer engagement’ or OCE. OCE brings the systems and processes together to deliver the kind of customer experience that has already evolved in other industries.


  • Pharma Inches Closer to Outsourcing MDM

    2016-4-29

    The pharmaceutical industry jumped into the information management world with two feet. However, linking all critical data so that it can be easily parsed by a variety of users and applications is an incredible undertaking. Are companies making the best use of resources by managing information internally?  

  • Converging Siloes for Orchestrated Customer Engagement

    2016-4-28

    “Customer engagement” is today’s agreed-upon solution for gaining customer loyalty and improved sales. It’s time for life sciences to make some cultural and technological changes to achieve Orchestrated Customer Engagement.

  • What is Orchestrated Customer Engagement and Can It Help Build Trust?

    2016-3-31

    Lack of trust from various stakeholders has been one of the most persistent issues surrounding the pharmaceutical industry. Chief Digital Officer at IMS Health, Richie Etwaru, shares his insights on how pharma can truly earn back the trust of stakeholders through Orchestrated Customer Engagement (OCE).
  • Multinational Company Integrates Social Media Insights into Core Business Processes

    2016-3-30

    A global pharmaceutical company was using social media in its marketing efforts, but it was providing little strategic value. Once it had the right tools and processes in place, the company was able to imbed social media insights into many aspects of its business.
  • Objective Achieved: Biopharma firm improves HCP engagement with integrated marketing solution

    2016-2-29

    Facing the challenges of fragmented campaign execution and little insight into HCP preferences, this biopharmaceutical company turned to IMS Health to implement a solution that integrated sales and marketing, and enabled sales representatives to use an iPad application to personalize email responses.
  • How Life Sciences Companies Can Avoid Key Social Listening ‘Problems’

    2016-2-26

    In a recent MM&M article, UCB social media lead Greg Cohen examines how social listening is and is not working at life sciences companies.  This post examines the opportunities to leverage and pitfalls to avoid when deploying a social listening strategy, including the technology and support you need in place to succeed.

  • Taking Email Personalization to the Next Level with Dynamic Content

    2016-1-21

    To enable marketers to provide more personalized communications for their customers, Nexxus Marketing now includes a “dynamic content” capability for email.  This streamlines the process for customizing messages or images to match a customer’s characteristics so that you can improve their experience and boost your response rates.
  • Customer Success: Specialty Biopharma adopts common CRM solution across multiple regions to address growing business

    2016-1-13

    As this company prepared to launch more than a dozen new products, they needed to upgrade their CRM capabilities to deploy their sales force more effectively. By implementing Nexxus Mobile Intelligence as the common CRM platform across multiple regions, they transformed fragmented operations to effectively engage customers at scale in time for the new launches.

  • How Orchestrated Customer Engagement Can Benefit Your Business

    2016-1-7

    Orchestrated Customer Engagement (OCE) is an innovative new strategy for customer engagement that represents the next big step in life sciences sales and marketing.
  • The Right Team behind You Makes All the Difference

    2015-10-14

    By David Young, Senior Sales Engineer, IMS Health

    If you want to take up tennis, the right sports technology (shoes, racquet, etc.) can help, but you need lots of practice and the right team behind you to reach peak performance. The same principle applies when you purchase multichannel marketing technology - the technology can be a key ingredient of your success but having the right team in place will ensure a fast and effective start.

  • IDC MarketScape Recognizes IMS Health as a Leader for Life Sciences IT Outsourcing

    2015-9-30

    In a recent IDC MarketScape report IMS Health was recognized as a leader in IT outsourcing for life sciences. The IDC MarketScape based its findings on detailed vendor surveys and interviews, publicly available information, and feedback from multiple customer references.
  • Overcoming Challenges to Patient Engagement

    2015-9-15

    Are pharmaceutical companies doing all they can to engage patients?  According to a recent study, only 36% of patients, healthcare professionals, caregivers and patient influencers believe they are.
  • Take Customer Segmentation to the Next Level: Ready…Segment…Action!

    2015-9-10

    Each year, life sciences companies spend millions of dollars on customer segmentation studies, yet they often fail to translate these segmentation models into day-to-day marketing execution.  This post explores why marketers often get stuck and how technology can be used to deliver more value through sophisticated segmentation at the campaign level. 
  • The Delicate Balance of Going Global: Lessons for Commercial Infrastructure

    2015-8-14

    To understand approaches that companies take to create their global commercial infrastructure, we spoke with experts at IMS Health and in global roles at biopharmaceutical companies. They described challenges faced when operating globally, including managing data, supporting the sales force and tracking performance. They shared best practices and feedback on what marketers must get right to succeed at global commercial enablement and explained the pros and cons of centralizing versus localizing commercial infrastructure.
  • Managing the Marketing Gap

    2015-7-22

    Marketing in every industry is undergoing a radical transformation, with technology, data, and new skills and processes enabling customer-driven interactions, automated cross-channel campaign management, and rapid feedback loops.
    This post examines the essential challenges (and opportunities) Life Sciences marketers face today and three key steps to designing a change plan that will move your brand and organization up the marketing maturity curve.

  • Digital is changing marketing and IT—and helping both put customers first

    2015-7-6

    In today’s digital age, business is all about the customer. Digital technology is changing how customers and companies interact, facilitating a two-way multichannel flow of information. Companies use the technology to engage their customers anywhere, anytime—and more directly than ever before—as they strive to create satisfying and seamless customer experiences across multiple devices.
  • (Internet Trends Part 3) These Global Adoption Stats Will Astound You

    2015-6-25

    This is the final installment of our three-part series highlighting key statistics from a recently-released report on Internet trends and implications for life sciences marketers.

  • (Internet Trends Part 2) Wake Up Call: You Are Likely Investing Too Little in Mobile Publishing

    2015-6-9

    This is the second in a 3-part series highlighting key statistics from a report on global Internet trends. In this post, we’ll examine Mary Meeker’s essential stats regarding mobile adoption and the opportunity that life sciences marketers are missing if they ignore the implications of mobile devices.

  • Our analysis of the (Jaw Dropping) Meeker Internet Trends Report, Part 1

    2015-6-3

    This is the first in a 3-part series where we will highlight key stats from just-released report on global internet trends and provide our perspective on implications for life science marketers.  In Part 1 we explore the accelerating adoption of the internet globally, the pace of infotech-driven innovation in healthcare vs. other industries, and how life sciences marketing may need to question its assumptions for what constitutes 'fast'.

  • Four Drivers of Successful Business Intelligence: Getting More Value from Data

    2015-5-27

    Today, effective business intelligence has become an essential strategy for life sciences manufacturers. However, all too often companies that set out to improve their BI capabilities have spent a lot of time and millions of dollars without much positive return on those investments. Fortunately, advances in both analytics and technology have paved the way for smarter and simpler BI capabilities.
    This post outlines the three horizons that are part of the journey toward BI maturity and the four drivers of successful outcomes in your business intelligence initiatives.

  • Keeping Pharma’s Multichannel Marketing Universe in Balance

    2015-5-14

    by Matt Seltzer, Strategic Account Manager, IMS Health

    Pharmaceutical marketers operate in a complex and ever-changing universe. Having a multichannel marketing (MCM) orientation can keep the universe in order. It is a one that values data-driven decision-making, keeps assessments in context, and recognizes that short-term goals should support the overarching end goal.
    (This article originally appeared as a guest post on thenewsolutionsfactory.com)

  • Working with Large Scale Data Queries to Discover Refinements at Scale

    2015-5-13

    Agility is the new core competency in healthcare. Life sciences and pharmaceutical organizations need flexible analytics to surface opportunities in real time for sales and marketing teams, and the data sets are growing as customer engagements grow in complexity.  Learn how IMS Health has has optimized Nexxus Marketing for large scale aggregate data queries, providing options for greater scalability and performance in reporting.

  • Crafting Compelling Subject Lines

    2015-5-12

    Whether crafting an email headline or a blog post title, a compelling subject line is of utmost importance.  Effective subject lines are created by testing a variety of messaging, analyzing campaigns, and optimizing to drive results.

  • Multichannel Marketing Software for Life Sciences: Why a Vertical Solution Delivers Competitive Advantage

    2015-4-29

    The life sciences industry has a unique audience and set of marketing practices, regulatory and data requirements that are often missed by 'horizontal' software offerings for multichannel marketing.  The next evolution of software as a service (SaaS) is moving to deep, rich vertical applications offering the life science industry a best-of-breed versus a one-size-fits-all approach.

  • AE Tracker: Identifying Adverse Events Amid an Explosion of Unstructured Data

    2015-4-23

    Many adverse events are buried in unstructured data generated by call centers, social media and other patient support programs—and that challenge is growing.  AETracker, part of Nexxus Social from IMS Health, is an automated technology solution companies can use to monitor patient support programs and comb through unstructured data to quickly and accurately identify adverse events—and at significant cost savings.

  • IDC Names IMS Health a Leader in Social Media Analytics for Life Sciences

    2015-4-14

    In IDC Marketscape: Worldwide Life Science Social Media Analytics 2014 Vendor Assessment, IDC reports that  IMS Health’s social media service,  “…includes some of the most life science-specific functionality available in social media analytics software today."

  • Reflections on eyeforpharma Barcelona: making the most out of every conversation

    2015-4-3

    Paul Tunnah and Craig Fiebig

    Last week, eyeforpharma Barcelona brought together industry leaders and influencers to discuss the latest trends reshaping the pharmaceutical industry. Pharmaphorum's Paul Tunnah and IMS Health’s Craig Fiebig reflect on the key themes related to commercial engagement and some parallels with the world outside healthcare.

  • Nexxus Animation Featured at EyeForPharma

    2015-3-25

    Watch Nexxus connect patients and doctors to pharmaceutical innovations in a new animation unveiled at EyeForPharma Barcelona.

  • Social Vigilance: Connecting With Consumers Across Digital Channels

    2015-2-27

    With social media, customers now have a megaphone to share their opinions about brands (and every other topic imaginable).  To adapt to this change, marketers can employ social media management systems to listen to the marketplace and engage in the conversation within the regulated environment.

  • Delivering Company-Wide Trust with a Universal Data Framework is Critical for Life Sciences

    2014-12-19

    by Michael Allelunas, general manager, Information Management

    Life Sciences companies must adapt to the challenge of integrating multiple data streams with a universal data framework.

  • Cloud Gains Traction in Healthcare

    2014-12-16

    Information Week highlights the growing adoption of cloud services in the healthcare industry. Craig Fiebig, Vice President of Product Marketing for IMS Health, is interviewed and explains why the company has moved toward Amazon Web Services (AWS) for its commercial software-as-a-service applications and key benefits for its customers.

  • A/B Testing Best Practices

    2014-11-18

    Read this guide to learn how to optimize your email campaigns through A/B testing for demonstrable results.

  • Getting the Most Out of Technology for Multi-Channel Marketing: Automate, Learn and Adapt

    2014-11-18

    In this white paper, IMS Health reviews the key ingredients and barriers to multichannel marketing (MCM) effectiveness. Read on to learn more about the 'automate, learn and adapt' formula for success in your outreach to healthcare professionals.

  • Special Opts: A New Force in Advanced Customer Relationships

    2014-1-30

    by Aaron Huston, Engagement Manager

    Opt management has evolved from an “in or out” choice to a much more targeted approach for customer engagement.

  • Rules of Engagement

    2014-1-30

    by Bob Harrell, Director of Marketing

    Relationships take time—and work. Make sure yours is on solid ground with these five basic tenets of customer engagement.

  • Data-Driven Marketing: Let’s Consider the 3 C’s

    2014-1-30

    by Bob Harrell, Director of Marketing

    Both marketers and customers are smarter and more discerning than ever before, raising the bar for everyone.

  • Web 3.0 to Web Me.0: A Revolutionary Fork in the Road

    2014-1-30

    by Chris Hahn, Director of Technical Architecture

    We seem to be due for another round of radical rethinking of the Web. This is where we start talking about Web 3.0.

  • A Smart Way to Launch Quickly, Efficiently and Cost-Effectively

    2014-1-13

    by Lynn Swanson, Engagement Manager

    Brand managers are finding that a quick start with a few basics gets brands out of the gate faster with a greater chance for success.

  • Orchestrate a Better Customer Experience

    2013-12-2

    by Bob Harrell, Director of Marketing

    Step in to the shoes of a physician, caregiver or patient for a moment. What do they want?

  • Punching Above Your Weight—How Smaller Brands Leverage Relationship Marketing Technology to Compete

    2013-10-3

    by David Young, Marketing Solutions Architect

    For smaller, highly budget-conscious brands, technology needs to be an enabler, not another thing to worry about.

  • You Know It’s Broken: The Integration of Sales & Marketing Channels

    2013-8-20

    by Mark Karch, Commercialization Leader

    Today, organizations can utilize technology to help them become more integrated across sales and marketing departments.