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Nexxus Marketing

Customer-Centric Connections

Meeting the demands of today’s HCPs requires healthcare marketers to become increasingly customer-centric. Build and nurture your customer relationships by personalizing conversations at a global scale with Nexxus™ Marketing.

Drive Highly Targeted Marketing Engagements

Nexxus Marketing combines a flexible marketing database with execution and reporting tools to drive highly-targeted, automated relationship marketing engagements. And, with a powerful, integrated reporting suite, the application can help you evaluate your initiatives in flight and discover opportunities to refine your approach.

  • Discover your customers: Use integrated journey information with existing data to easily create targeted segments that reflect customers’ individual communication preferences and interests
  • Connect through personalized customer conversations that provide HCPs with only the resources they seek
  • Improve your initiatives in flight with easily customized reports that provide you with actionable insights

Engage Customers on Their Terms: Nexxus Social and Nexxus Marketing

Featured White Papers and Insights

The Healthcare Communications Journey

Effective healthcare marketing today requires coordinating your messages across all channels, tailoring them according to individual preferences and making sure each builds upon the last. 

Multichannel Marketing Software for Life Sciences

In this white paper we examine the various options life sciences marketers have when it comes to multichannel marketing technologies and explain why a vertical solution delivers a competitive advantage. 

Flipping the Model: Making Marketing Move Further, Faster in a New Technology Era

This white paper outlines the journey from traditional push marketing to informed, actionable marketing by examining current challenges, root causes, and the actions needed to make the leap.

Getting the Most Out of Technology for Multichannel Marketing: Automate, Learn and Adapt

In this white paper, we look at the key ingredients of (and barriers to) multichannel marketing (MCM) effectiveness in life sciences companies, and how to apply the ‘automate, learn and adapt’ formula for success.

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Interested in learning more about how IMS Health's NexxusTM Marketing can help you succeed? Let us know how we can help you:

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