General Manager, Consumer HealthPrasanna Pitale is general manager, Global Consumer Health for IMS Health, leading the delivery of precision insights for market and performance measurement of OTC medicines, as well as personal care, patient care and nutritional products sold in retail pharmacies and mass market channels. He assumed this role in July 2013.
During the past two decades, Prasanna has held a number of senior client-facing positions at IMS Health, most recently serving as global sales director for the company’s MIDAS, Syndicated Analytics and Oncology offerings. He also was a European key account manager from 2006 to 2007, and following that served as sales director for the Nordics and Baltics for two years.
Prasanna holds a B.A. degree with honors in Business Management from Middlesex University, and earned diplomas in Marketing from the Market Research Society and the Chartered Institute of Marketing.