White Papers

  • Pharma’s Shifting Paradigm in India

    India is slowly evolving into a multi-channel market. The most striking aspect of this shifting paradigm is the increasing dominance of the hospital segment.

  • Seven levers of sales and marketing performance

    This article seeks to explain seven major levers we have identified as critical to a company’s success and to identify some of the pitfalls for those of you who are prepared to take the challenge to review the way you are doing things today.

  • Collaborating for a healthier future in China

    Beneath China’s economic growth lie significant socio-economic and demographic shifts that have intensified the need to develop an effective and efficient healthcare system. With a similar healthcare infrastructure with China, and excellent key health indicators, France is in a unique position to offer relevant experiences and innovative ideas and resources to support China's top healthcare priorities.