Global, National and Subnational Insights
Tap into the world’s largest and most diverse set of healthcare information—with global breadth and granular depth of actionable insights.
Our technology and expertise allow you to improve:
- Sales-force effectiveness
- Compensation plans
- Effectiveness of multiple distribution channels
- Market opportunity analysis and penetration strategies
- Competitive analysis
- Marketing programs
Effectively Plan Business Strategies
Access our array of market-leading, globally consistent, integrated and linked data assets
Drive Performance Through Connected Solutions
Know What to Do Next Across the Enterprise
Targeted Market Insights Solutions
HCP & Organization Insights
Improve performance at every level of your organization with detailed health care provider and organizational insights.
Launch & Brand Excellence
Work with a recognized industry leader and leverage our experience with over 150 product launches.
Market Assessment, Segmentation and Forecasting
Maximize commercial and R&D potential, make informed decisions, and develop better strategies.
Leverage the most accurate and actionable information available on the pharmaceutical industry.
Develop effective portfolio strategies and take an active role in managing the lifecycle of brands and franchises in an increasingly dynamic market.
Sales & Promotional Effectiveness
Gain immediate insights at every level and directly impact performance with detailed tracking data.
Market Insights in Action
MIDAS harmonizes disparate international market views across 90+ territories and 133 disease areas, visualizing sales and growth dynamics, analyzing future LoE exposure and cross-border expansion. Learn More
Nexxus Performance synthesizes data to validate performance across KPIs and the organization, creating clear visualizations of business performance. Learn More
IMS Health ChannelDynamics™ Web Analyzer delivers competitive brand analysis and marketing channel performance metrics at a company and market level. Learn More
Find New Business Opportunities
Our proprietary data will help you better understand the patient journey from initial diagnosis to treatment pathways, utilized with cross-country comparisons and extensive therapy area insights through:
- Epidemiology data
- Patient demographics
- Disease incidence
Relentless Focus on Confidentiality and Privacy
Healthcare runs on information. But available information is very fragmented and difficult to bring together in a meaningful way.
More organizations trust IMS Health with their data. Our governance, validation protocols and data security ensure our information is protected, clean and reliable.
Gain new insights from our anonymous patient-level data to make a real impact on how healthcare is delivered globally.
Measuring the Progress of Healthcare
Our Latest Thinking
Interested in learning more about how IMS Health's market insights can help you succeed? Let us know how we can help you:
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