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Engage With Confidence: Managing Online Adverse Event Reporting

The healthcare industry, and, specifically, consumer health companies, are waking up to the enormous potential offered by social media and other online data sources to make better informed decisions around brand, product development and commercialization, but these opportunities don’t come without a degree of risk.

Our adverse event white paper discusses how brands can better engage their target consumers through social channels while ensuring regulatory alignment. We cover:

  • The growing risk of miss-managing adverse event tracking
  • How to address the challenges of monitoring high volume unstructured data sources
  • The role of technology in managing online adverse events
  • How adverse event monitoring can lead to better consumer engagement
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