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Nexxus Marketing

Customer-Centric Connections

Meeting the demands of today’s HCPs requires healthcare marketers to become increasingly customer-centric. Build and nurture your customer relationships by personalizing conversations at a global scale with Nexxus™ Marketing.

Drive Highly Targeted Marketing Engagements

Nexxus Marketing combines a flexible marketing database with execution and reporting tools to drive highly-targeted, automated relationship marketing engagements. And, with a powerful, integrated reporting suite, the application can help you evaluate your initiatives in flight and discover opportunities to refine your approach.

  • Discover your customers: Use integrated journey information with existing data to easily create targeted segments that reflect customers’ individual communication preferences and interests
  • Connect through personalized customer conversations that provide HCPs with only the resources they seek
  • Improve your initiatives in flight with easily customized reports that provide you with actionable insights

Engage Customers on Their Terms: Nexxus Social and Nexxus Marketing

Featured White Papers and Insights

Nexxus Marketing Standard Connectors

Data is a critical component for engagements with healthcare professionals (HCPs). This whitepaper explains how you can optimize customer engagements by gathering information from many different sources and incorporating it into marketing and sales systems.

Managing the Complexities of Incentive Compensation and Territory Management: How does your approach impact the quality of your plan results?

In this paper, IMS Health outlines the four core inputs to any incentive compensation program, reviews the impacts of each input, and identifies areas in which better processes can improve speed, accuracy, and results.

The Healthcare Communications Journey

Effective healthcare marketing today requires coordinating your messages across all channels, tailoring them according to individual preferences and making sure each builds upon the last. 

Multichannel Marketing Software for Life Sciences

In this white paper we examine the various options life sciences marketers have when it comes to multichannel marketing technologies and explain why a vertical solution delivers a competitive advantage. 

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Interested in learning more about how IMS Health's NexxusTM Marketing can help you succeed? Let us know how we can help you:

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