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ChannelDynamics Global Reference

The 2016 edition of the ChannelDynamics Global Reference presents an Overview of 2015 pharmaceutical sales force and marketing channel performance trends.

This publication helps life sciences marketers, brand managers, market researchers and sales teams better understand physicians’ preferences, competition strategies, and answer key business questions: is their digital campaign having an impact? Is their channel mix effective? What is their brand’s net promoter score? Is their sales force using tablet detailing effectively?

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