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ChannelDynamics™

Effectively Measure the Impact of Your Sales Force and Marketing Channel Performance Worldwide

Gain new insights into competitive channel marketing and impact.

  • Benchmark your brands and competitors
  • Identify competitive strengths, weaknesses, opportunities and threats
  • Determine best marketing practices
  • Plan and adapt your promotional strategy

Gain New Insights and Invest in the Most Effective Channels

Our primary market research expertise, global reach and advanced analytics give you the insights you need to drive better commercial performance.

  • Worldwide coverage across 35 countries
  • On-demand access to insights with advanced technologies and visualization tools
  • Global support teams with local expertise exclusively focused on life sciences.

Leverage Detailed Marketing Insights Across 35 Countries

  • Monitored Promotional Sales Force and Marketing Channels
  • Key specialist panels covered across all major markets
  • Recalled messages
  • Measured impact and effectiveness
  • GPs and all major specialist groups
  • Share of Voice and Share of Investment

Additional Promotional Metrics for Effective Benchmarking

Competitive Benchmarking

  • Measure marketing channel performance
  • Measure multichannel impact on prescriptions
  • Monitor message quality
  • General practitioner, specialist and pharmacy panels

30+ Countries Global Database Access

On-Demand Access to Comprehensive Insights and Reports

  • Online Database Access
  • Dashboards and data viewers
  • Ad hoc reports
  • Weekly, Monthly & Quarterly updates
  • Local & HQ delivery options
  • Strategic Reviews
  • On-site and hotline support
  • Comprehensive reference  materials & e-training modules

Interested in learning more about how IMS Health's ChannelDynamicsTM can help you succeed? Let us know how we can help you:

  

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