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IDC MarketScape Names IMS Health a Leader for Sales and Marketing Business Process Outsourcing in Life Science

IMS Health was recently named a global leader for Sales and Marketing Business Process Outsourcing by IDC MarketScape. This recognition was announced in the IDC MarketScape: Worldwide Life Science Sales and Marketing BPO 2015 Vendor Assessment (doc #HI258820, September 2015). This follows another recent report from IDC MarketScape naming IMS Health a leader in IT outsourcing (doc # HI258425, August 2015).

Each year, industry analysts from IDC conduct discussions, surveys and interviews with market leaders, participants and end users to assess life sciences vendors in different categories, including sales and marketing business process outsourcing. They then provide an assessment of where this market is going, how the major vendors compare with each other, and what criteria are most important for life science companies to consider when selecting a provider. To help life science companies better evaluate the vendors servicing the life science sales and marketing outsourcing space, this report evaluates the eight leading vendors.

Relative to other vendors, and based on feedback from multiple customer references, “IMS Health was rated highly among all vendors for life science-specific industry expertise and high marks for its technical skills.” These strengths contribute to IMS Health’s continuing innovation, unparalleled industry insights, strong customer references and proven ability to deliver measurable value to its clients globally.

Download The IDC Report Excerpt