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Increasing the Quality of Commercial Decisions on Pharmaceutical Assets through the use of Real-World Data

Companies are increasingly addressing these challenges by leveraging Real-World Data (RWD)
for measuring patient populations in complex settings and using advanced analytics to bridge
gaps in data availability.

RWD can be particularly valuable in segments with complex disease characteristics, multiple
settings of care, and many treatment options.

In this paper we discuss case studies that demonstrate the value of RWD under each of these conditions.

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