Delivering Next-Generation Commercial Capabilities within the Pharmaceutical Industry

This senior executive briefing outlines a blueprint for how pharmaceutical companies can utilize a new collaborative model to effectively build next-generation internal commercial capabilities by leveraging the analytical, technological, and intellectual expertise of external partners, allied with a company’s internal assets. In doing so, pharmaceutical companies can recognize cost-efficiencies and, more importantly, innovate commercial processes to deliver additional growth as markets continue to evolve.

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