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Primary Intelligence

A Faster, More Efficient Alternative to Traditional Market Research

Add depth to what you already know about global prescribers and the healthcare landscape by getting insight from the ones who really matter to your business.

IMS Health makes it faster and easier to get the information you need. Our Primary Intelligence combines primary market research (PMR) with secondary data and consulting solutions to help you drive better business performance at a lower cost.

Create Unparalleled Insights Faster and with Less Investment 

Uncover insights that boost your commercial performance.  IMS Health has a long history studying physician behavior through PMR and knows physicians better than anyone. We integrate PMR expertise and secondary data, allowing for faster studies at a cheaper cost and benchmarks for interpretation.

  • Global reach and local presence
  • Leading access to secondary data
  • Proven methodologies
  • Advanced technology and analytics

A Breakthrough Way to Understand What Physicians and Other Healthcare Providers Are Doing—and Why

Ask only what you really need to know. Travel a quicker and more cost-effective path to insights. We answer as many of your questions with secondary research first and then fill in the gaps with targeted primary market research.

Talk to the HCPs who matter to your business. Uncover the doctors who are treating the patients you care about, in over 100 markets. We’ll exclude other physicians from our primary research so you won’t pay for opinions that don’t drive your business.

See results, not just data. Integrate a study’s findings with other market research efforts and track results through a first-of-its-kind dashboard that automatically updates to keep your intelligence rich and current.


Integrate Your Findings with Other Market Research Efforts

Keep your intelligence rich and current:

  • Leverage end-to-end market research solutions
  • Integrate a study’s findings with other market research efforts
  • Turns data into results you can track through a first-of-its-kind comprehensive, connected dashboard
  • View of all of your market research in one place
  • Automatically update new data as it becomes available

Interested in learning more about how IMS Health's primary intelligence services can help you succeed? Let us know how we can help you: