Multichannel Engagement Trends Report

Across every industry, marketing has become synonymous with multichannel marketing. By
connecting with customers through a mix of direct and indirect channels, the end goal is to
provide them with the freedom of choice – to receive marketing messages and information
through their preferred channels. For B2B and B2C enterprises to achieve this end, it requires
delivering the right message to customers, at the right time and through the right channel. From
a technical and logistical standpoint, achieving this is no simple feat.

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