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Nexxus Blog

Delivering Company-Wide Trust with a Universal Data Framework is Critical for Life Sciences

19 Dec 2014

by Michael Allelunas, general manager, Information Management

Delivering company-wide confidence & trust by integrating multiple data streams with a universal data framework is critical. Life sciences companies must adapt by integrating multiple data streams from disconnected sources to create engaging customer conversations and make confident data-driven decisions - all while driving operational efficiencies.

Today, software tools are readily available to aggregate data, interpret findings and plan marketing objectives. While information is abundant, finding a management system with flexible architecture, seamless integration and ease of use can be a challenge for many brands.

This challenge can be overcome with a standardized approach to aggregating data, transforming the findings into actionable intelligence.

IMS Health's Michael Allelunas, general manager, Information Management, advises “to thrive, life sciences companies must adapt by integrating multiple data streams from disparate sources to effectively transform business models and drive greater productivity and efficiency in commercial operations.”

In Michael’s latest piece in Healthcare Executive Insight, he recommends a “Universal Data Framework,” proposing a system reliant on trusted data, speed of data analysis and accessibility across teams.

To learn more about Michael’s approach, click here.