Flipping the Model: Making Marketing Move Further, Faster in a New Technology Era

"Flipping the Model: Making Marketing Move Further, Faster in a New Technology Era" is a white paper that outlines the journey from traditional “push” marketing to informed, actionable marketing by examining current challenges, root causes, and the action needed to make the leap. As Life Sciences companies look to differentiate in an increasingly competitive market, a new technology landscape is emerging. Brand teams need more robust marketing technology to support evolving needs—technology that can enable execution of marketing campaigns to deliver optimal customer messaging via multiple communication channels. Life Sciences marketers can implement real relationship marketing by enabling a change of focus from data integration to that of taking action and optimizing, and the key is to leverage the new technology to flip the traditional model. 

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