Navigate
ims logo
print

The Essential European Revolution: Why Multichannel Is Vital To Europe, Why It Is Lagging and What Can Be Done About it

As companies move towards maturity in multichannel commercial models, there’s one key problem for those operating in Europe: European countries lag behind the US and Japan significantly in terms of volume share and relative impact of digital communications with prescribers. While digital is by no means the entirety of multichannel, it’s impossible to imagine a mature model without it.

In this IMS Health white paper, discover unique insights on the differentiators in digital maturity and multichannel readiness for those operating a multichannel strategy in Europe.

Request the Whitepaper

Where Are You on the Path to Multichannel Maturity?

As companies with innovative and protected products look to Europe as a key market for growth, understanding European market nuances and tailoring a multichannel strategy to fit those markets will be essential for success.

Expand our infographic to learn more about how to reach multichannel maturity. 

Download White Paper

Please complete the form below to request our The Essential European Revolution: Why multichannel is vital to Europe, why it is lagging and what can be done about it white paper.

 

Required*

Navigate