Engaging Patients Through Social Media

This report reviews the impact of social media on the use of medicines, including the role that pharmaceutical manufacturers are playing in leveraging social media platforms as part of their business model.

Request the Report 

Summary

The transformation of information gathering and the emergence of the engaged patient has demonstrated the increased importance of social media in the broader healthcare context. For the healthcare industry, it is becoming increasingly important to be able to react quickly and decisively to events on social media.

Featured Video

Below, IMS Institute Executive Director Murray Aitken discusses three key findings in this report. Click here to view additional videos from this report.

Key Findings

Conceptual Viewpoint of Digital Activities

  • The term social media encompasses social networking sites, collaborative services, blogs, content hosting sites and virtual communities
  • Social media differentiates from traditional/industrial media in many aspects such as reach, frequency, usability, immediacy, permanence and quality
  • For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputations and bringing in career opportunities and monetary income

IMS Health Social Media Engagement Index

  • The Index reflects the current overall usage of social media by pharmaceutical companies on healthcare related topics
  • It can be utilized by companies and professionals as the basis for cross company comparison
  • It can also be used to identify trends and insights into the usage of social media in healthcare

Report Exhibits

The IMS Institute for Healthcare Informatics grants permission to use and reference this information providing
the IMS Institute report name and copyright information are clearly acknowledged. Exhibits may not be altered in any way.

To save the exhibits to your hard drive, right mouse click and select "Save Target As."

Conclusion

New technologies are changing how healthcare is operating on a global level. In order to realize its full potential, all stakeholders need to come together to reflect the structure of social media and be willing to contribute, in order for the new system to achieve its potential.

Note: All third party trademarks contained herein are the property of their respective owners and their use herein is for informational purposes and does not imply sponsorship or endorsement of their products or services.

Note: All third party trademarks contained herein are the property of their respective owners and their use herein is for informational purposes and does not imply sponsorship or endorsement of their products or services.

Please fill out the form below to request the IMS Institute Engaging Patients Through Social Media report:

 

Required*