Channel Preference versus Promotional Reality: the core challenge of multichannel marketing

02 Feb 2017

Attendees will learn about: Channel preference challenges across key countries and the implications for resource allocation planning by country and by audience type; Moving beyond non-traditional channels; how to implement, use and measure; Going “back to basics” with a renewed emphasis on truly understanding the customer; leveraging data and insight in a digitally saturated environment; Mapping the next phase of evolution to a truly orchestrated approach to customer engagement

Panelists:

• Sarah Rickwood, Vice President, European Thought Leadership, QuintilesIMS
• Anthony Scammell, Head of Customer Experience,Old Mutual Wealth
• Alice Yeo, Global Multichannel Strategy Lead, UCB

Register here: http://www.eyeforpharma.com/barcelona/webinar2/