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Webinar Library

Establishing a Strategy & Structure for Measuring IDN Influence

John Daly, senior principal, U.S. Pharma Solutions, IMS Health, and John Moran, senior principal, Managed Services, IMS Health, discuss new metrics that help quantify the impact of IDNs in a specific therapy area and a local market, how to prioritize and segment IDNs, and how to use these new metrics in a framework to inform and execute the right local strategy.

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