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Forecasting Beyond A Single Product: Modeling Market Share and its Impact

In this webinar, we’ll outline how IMS’ modeling platform can be used to extend a traditional ‘product-based’ forecast into a market model that can examine competitors, market events and cannibalization. We’ll look at different ways as well as best practices for how and where to integrate market shares using analogues into a forecast model. And we’ll show how events such as competitor product launches, patent expiry, and approval of additional lines of therapy can be incorporated.

QuintilesIMS Institute Reports 

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