Launch Excellence V: Surviving and Thriving in a Specialized World

21 Jun 2017

There has been a shift towards specialized medicines for highly segmented patient populations over the past decade. This shift demands a new commercial model and skill set. Multiple channels that allow real-time connection with the target audience play a key role in this new landscape, and activity around current launches that excel reflects this. What remains constant, are the principles for launch. Join QuintilesIMS to discuss a decade of launch excellence analysis and insights to help you achieve consistent success in product launches.

Speakers:

Sarah Rickwood, Vice President, European Thought Leadership, QuintilesIMS
Dr. Simone Christiane Seiter, Vice President, Global Lead Launch Excellence, QuintilesIMS Consulting Services
William McClellan, Center of Excellence Leader, Launch Excellence, QuintilesIMS

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