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Webinar Library

When 20:20 Isn't Good Enough: Forecasting Patients in the Life Sciences

In this webinar, we’ll outline how IMS Health's modeling platform can be used to achieve better than 20:20 visibility into the impact of a new drug candidate. We’ll look at how a systematic approach to forecasting leads to better understanding of patient needs, and how these needs flow through to monthly, quarterly or yearly demand and revenue. Finally, we’ll examine why such forecasts align the business around one set of numbers, allowing correct sizing decisions for staff, facilities and capacity.

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