Which Way Now for Mid-Sized European Companies? - A Perspective from IMS Health

For some of mid-sized companies a “GiantPanda” analogy might be appropriate - are they adapted to an environment that’s disappearing, and without the ability to change fast enough to survive and thrive?
This white paper analyses the predicament Europe’s mid-sized players find themselves in, and outlines what they need to do to avoid being caught in an evolutionary backwater.

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