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Meet the Challenge of Harmonizing Disparate Market Views in a Complex Global Market

Confidently Compare Performance Across the Globe

Drive better strategic decisions by securing consistent, standardized views of global product performance.  Our industry-leading MIDAS™ platform standardizes local data for cross-country comparisons and provides you with insights into:

  • Market value and evolution
  • Product and competitor performance
  • Channel dynamics
  • Pricing and formulation details

Leverage the Critical Platform for International Operations

MIDAS Is the Gold Standard for Global Market Measurement

View 90+ markets in an integrated, analytic platform

Anytime, Anywhere Access to Insights via the IMS One Intelligent Cloud

Interested in learning more about how IMS Health's MIDASTM can help you succeed? Let us know how we can help you: