Considering new investments. Planning global product launches. Expanding into new markets. Weighing potential mergers or marketing alliances. IMS provides a wealth of information on non-prescription, over-the-counter (OTC) products sold in pharmacies and other channels in key markets – information that can be used by manufacturers to better understand consumer purchasing dynamics and promotional impact. 

Tracking everything from the sales of analgesics and antacids to vitamins and diagnostic tests, IMS Consumer Health offerings provide unrivaled clarity, coverage and accuracy. It’s about more than tracking data; IMS helps clients optimize sales and marketing decisions related to consumer healthcare.  

For example, with OTCims, we consistently measure over-the-counter wholesaler and direct sales into pharmacies, drug stores and supermarkets in major countries. Updated quarterly, this offering analyzes market trends and developments and assists in competitive analysis, strategic planning and decisions on mergers and acquisitions. From analyzing a competitor’s performance by product category and geography to post-market surveillance of sales and market share, OTCims is a valuable global strategic tool.

By capturing consumer purchase information from pharmacies equipped with Electronic-Point-of-Sale (EPOS) systems, IMS  PharmaTrend^TM provides unrivaled insight into dynamics at the point of purchase. We enable customers to measure the impact of promotional campaigns and help them design marketing programs that optimize investment return. By providing fast weekly data, we help customers track new product launches -- enabling rapid response in key seasonal markets.

Backed by the worldwide reach and resources of IMS, OTCreview is a unique annual publication that provides insight into the global consumer health market. Based on year-end audited sales data for more than 40 countries, OTCreview provides all the facts, figures and background information on regulatory changes, healthcare policy, economic growth, per-capita spending and Rx-to-OTC switching needed to help navigate the global OTC market.

IMS’s OTCMirror, an annual survey of key European markets, analyzes and assesses the attitudes and opinions of pharmacists about leading European OTC manufacturers. This offering enables our clients to find out how their customers evaluate point-of-sale materials, promotional activities and sales contacts.

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

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