With a deep understanding of the industry and customer needs, our  consultants support clients around the world with innovative, provocative solutions that bring real value to their businesses.  From strategy to implementation, we use our expertise to help clients address their latest  challenges and open up new possibilities.  Our consultants, considered among the foremost thought leaders in the marketplace, share their knowledge and expertise in many ways – through research studies, white papers, case studies, speaking engagements, published articles, and other original work.

Following are examples of IMS thought leadership:

• Infusing Patient-Level Data with Brand Planning
• Evaluating the Cost of a Six-Month Delay: How Timing and the Right Promotional Mix Make All the Difference
• Re-channeling Promotional Spend: Fresh Approaches to Optimizing the Marketing Mix
• A New Era in Promotion Management: Adding Greater Certainty to the ROI Equation
• Longitudinal Performance Management Gives Holistic Way to Monitor Product Acceptance
• Growth Spurt: Why Certain Asian Markets are Growing at Such a Rapid Rate
• Missing the Mark(et): Pharma Spends Billion on Data. Sales Reps Crowd the Waiting Rooms. So Why is the Doctor Out?