IMS HEALTH - Promotion Planning and Optimization

Promotion Planning and Optimization

A key function of brand managers is to build brand awareness by maximizing the impact of promotional efforts. To optimize brand success, pharmaceutical companies invest heavily in promotional activities such as physician detailing, product sampling and advertising. Ensuring that these investments deliver superior returns takes careful monitoring and benchmarking. IMS offerings help clients create the best possible promotional mix, develop the most effective product messages, and receive the most accurate measurement of promotional effectiveness.



	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

email this page

Core Offerings
Discover how our core Brand Management offerings can help clients maximize their product launches.

Maximizing the Impact of Promotional Resource

Today's imperative to achieve the highest possible return on sales and marketing investment calls for new approaches to promotional activity and greater analytical rigor in promotional planning.