Cloud-Powered Multi-Channel Conversations

The healthcare industry is becoming increasingly customer-centric, and healthcare marketers need to build and develop customer relationships with segmented content marketing and engagement with a broad spectrum of stakeholders. Your marketing tactics will be more effective when perceived as personalized conversations.

Nexxus Marketing combines a flexible marketing database with campaign execution and reporting tools to drive personalized conversations. Nexxus Marketing provides healthcare and life sciences marketers with a comprehensive view of their customers and makes it easy to create highly-targeted, automated relationship marketing campaigns. It even includes a powerful reporting suite to help evaluate the actions taken in order to help you discover refinements to your approach.

Get a 360° View of Your Customers

The Nexxus Marketing database is a powerful, flexible customer engagement hub that captures new customer activities and integrates existing data from IMS Health and other industry-standard data sources. With all relevant marketing data in a single place, marketers can easily create targeted segments that reflect customers’ individual communication preferences and interests. Learn more »

Plan, Execute and Continually Improve Tactics

Bring the conversation to your customer’s preferred channel—including email, text messages, direct mail, and surveys. Your communications can easily be customized; creating a personal touch that deepens customer relationships. Learn more »

Monitor and Refine Your Outreach

Actionable insights are available as ready to run reports to deepen your customer understanding and monitor your conversations across different channels. Create custom reports to find the answers to your questions whether by modifying existing reports or creating new ones with Insight Builder. Learn more »

Extensibility Marketers Demand

Integrate your website properties and connect to existing business systems to maximize the success of your marketing efforts. The Nexxus Marketing API is designed to allow you to integrate with external systems and data sources seamlessly, at scale, and in real-time. 

Featured White Papers and Insights

Why Nexxus Marketing:

** All claims made with respect to performance and outcomes are illustrative based on prior client case studies. Results portrayed may not be the results others achieve using our products and services. 

Engage customers on their terms: Nexxus Social and Nexxus Marketing
Understand the market landscape and communications preferences of customers most receptive to your message.
Featured White Paper

The Healthcare Communications Journey
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Featured Insights

See how Nexxus Marketing connects people, data and applications.
White papers and case studies »


Nexxus Marketing Customer Portal
IMS Health Insights App

IMS Health Insights

Multi-channel marketing white papers now available on your mobile device.

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