Market Measurement

We track healthcare decisions and deliver true global market perspective through our measurement services and information offerings, including IMS MIDAS™.

We’ve opened doors to a new kind of understanding at IMS — providing a far more accurate representation of how physicians seek to treat diseases, and how patients respond, all of which yield more robust analogs and more powerful forecasting.

Our next-generation measurement services sharpen understanding of today’s specialty products, emerging markets, cost and pricing challenges, and increasingly involved patients.

What trends are emerging around treatment regimens? How are brands being prescribed compared to the competition? We answer the key questions — with real-world metrics and views into physician and patient behaviors critical to making the appropriate prescribing decisions.

We answer the tough questions about generics, including portfolio lifecycle management, tactical marketing and opportunity assessment.

We address the challenge of tracking medical devices and diagnostics trends through our powerful set of capabilities.

We answer questions around new OTC investments, launches, promotions, markets, and marketing alliances.

With a record number of prescriptions now underwritten by third-party payers, clients increasingly rely on the full range of our managed markets services.

Tomorrow’s opportunities are being shaped today. We help clients look around the corner toward new markets, new expectations and new possibilities.

We keep clients in the know about trends, forecasts, challenges, and news events — detailed in a rich array of online and published resources.

People who need to know ask IMS. We have the facts about current and historical industry trends — leading companies, products, therapeutic classes and channels.