• Nexxus Blog

The World of Informed Marketers™

  • eTMF Migration for Inspection Readiness

    4 ต.ค. 2560

    In this article, we’ll look at some key considerations for eTMF migration approaches that instill confidence that migrated TMFs are inspection-ready at all times.

  • QuintilesIMS Recognized as a Worldwide Leader in the Growing Social Media Analytics Market

    4 ต.ค. 2560

    The latest statistics on social media are a stunning reminder of the importance of this channel for pharmaceutical companies. Four social network websites now boast more than one billion active users - including Facebook, which has just reached the 2 billion mark.

  • How Transformative Technology Can Help Life Sciences Companies Reach HCPs

    20 ก.ย. 2560

    In the world of life sciences sales and marketing, it's never been easy to foster awareness and education about medicines and their relation to diseases and conditions. Consider the unique relationship between life sciences companies, the healthcare providers (HCPs) who prescribe and recommend their products, the patients who use them, and the payers – usually insurance companies or government programs.

  • QuintilesIMS Releases Organization Manager 12 as a Stand-Alone Offering

    30 มี.ค. 2560

    QuintilesIMS is excited and proud to be launching the first-ever stand-alone version of QuintilesIMS Organization Manager (OM). With the release of Organization Manager 12, QuintilesIMS has included both operational and functional enhancements that will help companies streamline field alignments, simplify management and improve planning and decision making throughout their sales teams.

  • Three Hazards of Manual Field Alignment

    5 ม.ค. 2560

    Navigate inefficiencies within the field alignment process by automating key operations with organization management technology.

  • Pharma: Who is looking at the big picture?

    31 ต.ค. 2559

    Customer centricity is a primary business driver today. Meanwhile, pharma is operating with vertical structures, which were developed for good reason. But with multiple vertical siloes, where do you find the center needed for customer centricity? 

  • Customer Success: Fortune 500 Pharma Performs Four Times More Field Alignments with No Blackouts

    12 ต.ค. 2559

    Confronted with the challenges of lost revenue opportunities, the inability to keep pace with changing priorities, and time wasted by account managers on administrative activities, this company found a way to future-proof operational excellence by completely revolutionizing the frequency, sophistication and effectiveness of field team alignment.

  • It’s Time to Dial Up Digital Investments in Europe

    29 ก.ย. 2559

    Digital is definitely shouldering more of the multichannel communication brunt than in years past, so the sooner Europe embraces the shift, the better.  

  • The Indisputable Power of Analytics

    21 ก.ย. 2559

    Business intelligence holds the power to improve business processes and customer engagement, and serves as a possible catalyst to current and new revenue streams. Are you taking advantage of it? 

  • Industry Executives Gather to Discuss How Transforming Technologies are Impacting the Role of the Life Sciences CIO

    30 ส.ค. 2559

    The Life Sciences CIO has graduated from commanding back-office systems to embracing a role as a strategic, relevant and influential member of the c-suite. Read more on what industry IT executives had to say about this evolution in a recent roundtable discussion hosted by Pharmaceutical Executive magazine.   

  • As Customer Expectations Rise, so does the Need for Pharma to Orchestrate

    11 ส.ค. 2559

    By Drew Bustos, Technology Solutions Marketing, IMS Health -- Most pharma companies are still organized in vertical silos, but the world has evolved to the point where such historical commercial structures are now having a negative impact on the customer experience. There is clear urgency to adopt a coordinated approach. Orchestrated customer engagement (OCE) is a strategy designed to integrate key internal departments to allow companies to deliver meaningful customer engagements that will rebuild physicians’ trust. 

  • Get Hooked on Journeys WebHooks for Nexxus Marketing: Make Multiple Third-Party Channels Part of Your Marketing Campaigns

    28 ก.ค. 2559

    The challenge of how Life Sciences companies can create effective marketing campaigns to engage healthcare professionals (HCPs) with the right message, through the right channel, and at the right time continues to evolve—and so does the technology that can help them overcome that challenge.

  • Balancing Enterprise Information Management against Changes in Healthcare Sector

    18 ก.ค. 2559

    By streamlining many disjointed systems into one, it’s possible to properly integrate information from disparate sources efficiently and easily. With the right plan in place and an eye to the future, companies can use a singular and cohesive information strategy to drive marketplace advantage.

  • IMS Health Partners with Global Pharmaceutical Companies to Drive First EFPIA Disclosure in Finland

    22 มิ.ย. 2559

    IMS Health partnered with several global clients to complete and submit the inaugural EFPIA Disclosure - which includes public acknowledgement of payments and other transfers of value made to healthcare professionals and healthcare organizations - more than three weeks ahead of the deadline.

  • IMS Health Gathers Panel of Life Sciences Experts to Discuss the Ripple Effects of Transforming Technology

    10 มิ.ย. 2559

    Technology experts discussed how the industry can be better positioned to handle ongoing change, maximize a growing number of data sources and encourage emerging leadership opportunities for CIOs. As life sciences companies position themselves to meet rising technology demands in an evolving healthcare market, there’s a growing emphasis on bulking up customer service efforts and pushing for innovative solutions.

  • Global Pharma Company Uses 'Core' CRM Configuration to Accelerate Rollouts and Adapt to Regional Needs

    31 พ.ค. 2559

    A global pharmaceutical company needed to transform its sales capabilities by evolving from a legacy CRM systems that lacked mobility and configurability. The company implemented a more advanced CRM platform globally that provided operational consistency from a HQ perspective but also adaptability based on the needs of users across 70 countries. 

  • The Science Behind Engagement

    18 พ.ค. 2559

    Guest blogger, Adam Jeffery, Commercial Director of pharmaphorum media recently attended an IMS Health-hosted event in London called The Future of Customer Engagement. Adam comments on the set of dynamic presenters who outlined an important evolution of our industry toward ‘orchestrated customer engagement’ or OCE. OCE brings the systems and processes together to deliver the kind of customer experience that has already evolved in other industries.

  • Pharma Inches Closer to Outsourcing MDM

    29 เม.ย. 2559

    The pharmaceutical industry jumped into the information management world with two feet. However, linking all critical data so that it can be easily parsed by a variety of users and applications is an incredible undertaking. Are companies making the best use of resources by managing information internally?  

  • Converging Siloes for Orchestrated Customer Engagement

    28 เม.ย. 2559

    “Customer engagement” is today’s agreed-upon solution for gaining customer loyalty and improved sales. It’s time for life sciences to make some cultural and technological changes to achieve Orchestrated Customer Engagement.

  • What is Orchestrated Customer Engagement and Can It Help Build Trust?

    31 มี.ค. 2559

    Lack of trust from various stakeholders has been one of the most persistent issues surrounding the pharmaceutical industry. Chief Digital Officer at IMS Health, Richie Etwaru, shares his insights on how pharma can truly earn back the trust of stakeholders through Orchestrated Customer Engagement (OCE).
  • Multinational Company Integrates Social Media Insights into Core Business Processes

    30 มี.ค. 2559

    A global pharmaceutical company was using social media in its marketing efforts, but it was providing little strategic value. Once it had the right tools and processes in place, the company was able to imbed social media insights into many aspects of its business.
  • Objective Achieved: Biopharma firm improves HCP engagement with integrated marketing solution

    29 ก.พ. 2559

    Facing the challenges of fragmented campaign execution and little insight into HCP preferences, this biopharmaceutical company turned to IMS Health to implement a solution that integrated sales and marketing, and enabled sales representatives to use an iPad application to personalize email responses.
  • How Life Sciences Companies Can Avoid Key Social Listening ‘Problems’

    26 ก.พ. 2559

    In a recent MM&M article, UCB social media lead Greg Cohen examines how social listening is and is not working at life sciences companies.  This post examines the opportunities to leverage and pitfalls to avoid when deploying a social listening strategy, including the technology and support you need in place to succeed.

  • Taking Email Personalization to the Next Level with Dynamic Content

    21 ม.ค. 2559

    To enable marketers to provide more personalized communications for their customers, Nexxus Marketing now includes a “dynamic content” capability for email.  This streamlines the process for customizing messages or images to match a customer’s characteristics so that you can improve their experience and boost your response rates.

  • Customer Success: Specialty Biopharma adopts common CRM solution across multiple regions to address growing business

    13 ม.ค. 2559

    As this company prepared to launch more than a dozen new products, they needed to upgrade their CRM capabilities to deploy their sales force more effectively. By implementing Nexxus Mobile Intelligence as the common CRM platform across multiple regions, they transformed fragmented operations to effectively engage customers at scale in time for the new launches.

  • How Orchestrated Customer Engagement Can Benefit Your Business

    7 ม.ค. 2559

    Orchestrated Customer Engagement (OCE) is an innovative new strategy for customer engagement that represents the next big step in life sciences sales and marketing.

  • The Right Team behind You Makes All the Difference

    14 ต.ค. 2558

    By David Young, Senior Sales Engineer, IMS Health

    If you want to take up tennis, the right sports technology (shoes, racquet, etc.) can help, but you need lots of practice and the right team behind you to reach peak performance. The same principle applies when you purchase multichannel marketing technology - the technology can be a key ingredient of your success but having the right team in place will ensure a fast and effective start.

  • IDC MarketScape Recognizes IMS Health as a Leader for Life Sciences IT Outsourcing

    30 ก.ย. 2558

    In a recent IDC MarketScape report IMS Health was recognized as a leader in IT outsourcing for life sciences. The IDC MarketScape based its findings on detailed vendor surveys and interviews, publicly available information, and feedback from multiple customer references.

  • Overcoming Challenges to Patient Engagement

    15 ก.ย. 2558

    Are pharmaceutical companies doing all they can to engage patients?  According to a recent study, only 36% of patients, healthcare professionals, caregivers and patient influencers believe they are.

  • Take Customer Segmentation to the Next Level: Ready…Segment…Action!

    10 ก.ย. 2558

    Each year, life sciences companies spend millions of dollars on customer segmentation studies, yet they often fail to translate these segmentation models into day-to-day marketing execution.  This post explores why marketers often get stuck and how technology can be used to deliver more value through sophisticated segmentation at the campaign level. 
  • The Delicate Balance of Going Global: Lessons for Commercial Infrastructure

    14 ส.ค. 2558

    To understand approaches that companies take to create their global commercial infrastructure, we spoke with experts at IMS Health and in global roles at biopharmaceutical companies. They described challenges faced when operating globally, including managing data, supporting the sales force and tracking performance. They shared best practices and feedback on what marketers must get right to succeed at global commercial enablement and explained the pros and cons of centralizing versus localizing commercial infrastructure.

  • Managing the Marketing Gap

    22 ก.ค. 2558

    Marketing in every industry is undergoing a radical transformation, with technology, data, and new skills and processes enabling customer-driven interactions, automated cross-channel campaign management, and rapid feedback loops.
    This post examines the essential challenges (and opportunities) Life Sciences marketers face today and three key steps to designing a change plan that will move your brand and organization up the marketing maturity curve.

  • Digital is changing marketing and IT—and helping both put customers first

    6 ก.ค. 2558

    In today’s digital age, business is all about the customer. Digital technology is changing how customers and companies interact, facilitating a two-way multichannel flow of information. Companies use the technology to engage their customers anywhere, anytime—and more directly than ever before—as they strive to create satisfying and seamless customer experiences across multiple devices.
  • (Internet Trends Part 3) These Global Adoption Stats Will Astound You

    25 มิ.ย. 2558

    This is the final installment of our three-part series highlighting key statistics from a recently-released report on Internet trends and implications for life sciences marketers.

  • (Internet Trends Part 2) Wake Up Call: You Are Likely Investing Too Little in Mobile Publishing

    9 มิ.ย. 2558

    This is the second in a 3-part series highlighting key statistics from a report on global Internet trends. In this post, we’ll examine Mary Meeker’s essential stats regarding mobile adoption and the opportunity that life sciences marketers are missing if they ignore the implications of mobile devices.

  • Our analysis of the (Jaw Dropping) Meeker Internet Trends Report, Part 1

    3 มิ.ย. 2558

    This is the first in a 3-part series where we will highlight key stats from just-released report on global internet trends and provide our perspective on implications for life science marketers.  In Part 1 we explore the accelerating adoption of the internet globally, the pace of infotech-driven innovation in healthcare vs. other industries, and how life sciences marketing may need to question its assumptions for what constitutes 'fast'.

  • Four Drivers of Successful Business Intelligence: Getting More Value from Data

    27 พ.ค. 2558

    Today, effective business intelligence has become an essential strategy for life sciences manufacturers. However, all too often companies that set out to improve their BI capabilities have spent a lot of time and millions of dollars without much positive return on those investments. Fortunately, advances in both analytics and technology have paved the way for smarter and simpler BI capabilities.
    This post outlines the three horizons that are part of the journey toward BI maturity and the four drivers of successful outcomes in your business intelligence initiatives.

  • Keeping Pharma’s Multichannel Marketing Universe in Balance

    14 พ.ค. 2558

    by Matt Seltzer, Strategic Account Manager, IMS Health

    Pharmaceutical marketers operate in a complex and ever-changing universe. Having a multichannel marketing (MCM) orientation can keep the universe in order. It is a one that values data-driven decision-making, keeps assessments in context, and recognizes that short-term goals should support the overarching end goal.
    (This article originally appeared as a guest post on thenewsolutionsfactory.com)

  • Working with Large Scale Data Queries to Discover Refinements at Scale

    13 พ.ค. 2558

    Agility is the new core competency in healthcare. Life sciences and pharmaceutical organizations need flexible analytics to surface opportunities in real time for sales and marketing teams, and the data sets are growing as customer engagements grow in complexity.  Learn how IMS Health has has optimized Nexxus Marketing for large scale aggregate data queries, providing options for greater scalability and performance in reporting.

  • Crafting Compelling Subject Lines

    12 พ.ค. 2558

    Whether crafting an email headline or a blog post title, a compelling subject line is of utmost importance.  Effective subject lines are created by testing a variety of messaging, analyzing campaigns, and optimizing to drive results.

  • Multichannel Marketing Software for Life Sciences: Why a Vertical Solution Delivers Competitive Advantage

    29 เม.ย. 2558

    The life sciences industry has a unique audience and set of marketing practices, regulatory and data requirements that are often missed by 'horizontal' software offerings for multichannel marketing.  The next evolution of software as a service (SaaS) is moving to deep, rich vertical applications offering the life science industry a best-of-breed versus a one-size-fits-all approach.

  • AE Tracker: Identifying Adverse Events Amid an Explosion of Unstructured Data

    23 เม.ย. 2558

    Many adverse events are buried in unstructured data generated by call centers, social media and other patient support programs—and that challenge is growing.  AETracker, part of Nexxus Social from IMS Health, is an automated technology solution companies can use to monitor patient support programs and comb through unstructured data to quickly and accurately identify adverse events—and at significant cost savings.

  • IDC Names IMS Health a Leader in Social Media Analytics for Life Sciences

    14 เม.ย. 2558

    In IDC Marketscape: Worldwide Life Science Social Media Analytics 2014 Vendor Assessment, IDC reports that  IMS Health’s social media service,  “…includes some of the most life science-specific functionality available in social media analytics software today."

  • Reflections on eyeforpharma Barcelona: making the most out of every conversation

    3 เม.ย. 2558

    Paul Tunnah and Craig Fiebig

    Last week, eyeforpharma Barcelona brought together industry leaders and influencers to discuss the latest trends reshaping the pharmaceutical industry. Pharmaphorum's Paul Tunnah and IMS Health’s Craig Fiebig reflect on the key themes related to commercial engagement and some parallels with the world outside healthcare.

  • Nexxus Animation Featured at EyeForPharma

    25 มี.ค. 2558

    Watch Nexxus connect patients and doctors to pharmaceutical innovations in a new animation unveiled at EyeForPharma Barcelona.

  • Social Vigilance: Connecting With Consumers Across Digital Channels

    27 ก.พ. 2558

    With social media, customers now have a megaphone to share their opinions about brands (and every other topic imaginable).  To adapt to this change, marketers can employ social media management systems to listen to the marketplace and engage in the conversation within the regulated environment.

  • Delivering Company-Wide Trust with a Universal Data Framework is Critical for Life Sciences

    19 ธ.ค. 2557

    by Michael Allelunas, general manager, Information Management

    Life Sciences companies must adapt to the challenge of integrating multiple data streams with a universal data framework.

  • Cloud Gains Traction in Healthcare

    16 ธ.ค. 2557

    Information Week highlights the growing adoption of cloud services in the healthcare industry. Craig Fiebig, Vice President of Product Marketing for IMS Health, is interviewed and explains why the company has moved toward Amazon Web Services (AWS) for its commercial software-as-a-service applications and key benefits for its customers.

  • A/B Testing Best Practices

    18 พ.ย. 2557

    Read this guide to learn how to optimize your email campaigns through A/B testing for demonstrable results.

  • Getting the Most Out of Technology for Multi-Channel Marketing: Automate, Learn and Adapt

    18 พ.ย. 2557

    In this white paper, IMS Health reviews the key ingredients and barriers to multichannel marketing (MCM) effectiveness. Read on to learn more about the 'automate, learn and adapt' formula for success in your outreach to healthcare professionals.

  • Special Opts: A New Force in Advanced Customer Relationships

    30 ม.ค. 2557

    by Aaron Huston, Engagement Manager

    Opt management has evolved from an “in or out” choice to a much more targeted approach for customer engagement.

  • Rules of Engagement

    30 ม.ค. 2557

    by Bob Harrell, Director of Marketing

    Relationships take time—and work. Make sure yours is on solid ground with these five basic tenets of customer engagement.

  • Data-Driven Marketing: Let’s Consider the 3 C’s

    30 ม.ค. 2557

    by Bob Harrell, Director of Marketing

    Both marketers and customers are smarter and more discerning than ever before, raising the bar for everyone.

  • Web 3.0 to Web Me.0: A Revolutionary Fork in the Road

    30 ม.ค. 2557

    by Chris Hahn, Director of Technical Architecture

    We seem to be due for another round of radical rethinking of the Web. This is where we start talking about Web 3.0.

  • A Smart Way to Launch Quickly, Efficiently and Cost-Effectively

    13 ม.ค. 2557

    by Lynn Swanson, Engagement Manager

    Brand managers are finding that a quick start with a few basics gets brands out of the gate faster with a greater chance for success.

  • Orchestrate a Better Customer Experience

    2 ธ.ค. 2556

    by Bob Harrell, Director of Marketing

    Step in to the shoes of a physician, caregiver or patient for a moment. What do they want?

  • Punching Above Your Weight—How Smaller Brands Leverage Relationship Marketing Technology to Compete

    3 ต.ค. 2556

    by David Young, Marketing Solutions Architect

    For smaller, highly budget-conscious brands, technology needs to be an enabler, not another thing to worry about.

  • You Know It’s Broken: The Integration of Sales & Marketing Channels

    20 ส.ค. 2556

    by Mark Karch, Commercialization Leader

    Today, organizations can utilize technology to help them become more integrated across sales and marketing departments.

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