Informed by over 500 mapping, modelling and monitoring projects across the globe and researching only the dynamic part of the market – the highest prescribers – IMS Brand Performance Management helps you find the most appropriate positioning and implementation platform as well as providing a brand monitoring service for your brand or brand portfolio by:
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Identifying the most relevant key patient segments for you
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Providing transparent, benchmarked predictions of market dynamics
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Monitoring your brand strategy against the competition with seven validated KPIs
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Applying consistent and standardised methodologies to compare across countries and over time (used by some companies as part of their internal measures)
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Monitoring and assessing the outputs on a quarterly, biannual or yearly basis
– according to brand requirements.
Please click on the IMS Brand Mapping and Modelling or IMS Brand Monitoring, Tracking and Managing links for further information.
Supporting your decisions with strategic insight and skilled interpretation
IMS Brand Performance Management draws on consulting expertise, real-world dynamics, advanced analytics and powerful interpretative skills to answer your most critical questions on brand performance management:
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How do various patient segments respond to my brand’s positioning?
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Are there new treatment practices that suggest the need for further clinical investment?
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Has my brand won new business only to lose it through switching?
Creating brand plans that optimize positioning and then monitoring your brand’s success. Brand Performance Management aligns with our Promo.360 offerings.
Only IMS has the information...analytics...and the consulting expertise to master the market. Our global information sources capture the facts. Our analytical tools extract their meaning. And our 1,000 business consultants deliver solutions that are based on evidence and forged by experience.
