Sales information is the core of IMS strategy, as it supports both pure information and tracking needs, but also increasingly the more complex client needs for analytics and consulting.
IMS collects, scrubs and produce data from wholesalers, hospitals and pharmacies, to provide information services at various levels - from bricks in a country, to country market totals, to Nordic and global information. The complexity in this process is on the surface simple, but as pharmaceutical distribution and supply management changes, it becomes a very complex task. Some examples are parallel trade, direct supply, government claw-backs and mail-order.
In addition, local markets have different market companies, brand names and molecule compositions, as well as classification schemes and local regulations, which makes comparing countries and markets a challenge. IMS has more than 50 years of experience in making data consistent and comparable, wherever you access IMS information - we have established high standards for quality and data privacy, which is un-matched in the pharmaceutical information market.