Marketing Development Programs
The marketing development curriculum has been designed to specifically meet the needs of the pharmaceutical industry. Subject matter includes: forecasting, market size and attractiveness assessments, strategic market planning, corporate portfolio assessment, marketing research support, and much more. All seminars use a combination of lectures and workshops to help sharpen analytical skills and to apply the learned concepts in practical problem solving situations.
- System 100: The Marketing of Pharmaceutical Products
- System 300: Principles & Practice of Pharmaceutical Marketing Research
- System 400: Advanced Pharmaceutical Marketing Strategy
- System 700: A Practical Forecasting Workshop for the Pharmaceutical Industry
- Strategic Marketing: Simulation Based Seminar
- Tactical Marketing: Simulation Based Seminar
