Obtaining insight into each phase of product development is essential when forecasting launch success. There are global implications to all product launches. Recent trends in marketing point to an increase in simultaneous product launches in multiple countries. To perform leading edge launch analysis, you need access to complete global information.
- Evaluate the product pipeline
Detail the precise status of a pharmaceutical company’s global R&D pipeline, model timing of global launch strategies to understand the impact on the company.
- Track global launches
Todays product launches are global in nature. Even if monitoring USA sales, without global tracking you could be missing up to 50% of the total market value. A timely and complete viewis needed for accurate assessment. IMS Health trackingdelivers the global reach and insight you need.
- Understand competitive products
IMS Health’s products allow you to monitor simultaneous uptake and competitive product decline during the early phases of a launch. Our clients utilize our launch tracking services as the foundation for their published launch analyses.
