Keith is joint Practice Area head of the European performance management practice at IMS. He draws on more than 20 years of senior level pharmaceutical marketing and global branding experience to help clients understand the practical and strategic issues around product performance and appropriate measures of success. Prior to joining IMS, Keith held various senior commercial management positions in international pharmaceutical corporations, including Fisons and CIBA-Geigy in the UK and Switzerland, and Zeneca/AstraZeneca. His experience spans both marketing affiliates (Marketing Director) and global brand teams (Global Brand Director), giving him first-hand, in-depth knowledge of developing and sustaining strong global brands.
Keith’s consulting background includes roles at De La Rue, developing innovative products and services focused on effective branding and brand protection for the top 50 pharmaceutical companies, and more recently at Medical Radar with a focus on products targeting respiratory, cardiovascular, pain management and gastrointestinal indications.
Keith has a BSc in Chemistry and Physics (Warwick University) and a Diploma in Marketing (Nottingham University).