Strategic Planning - oncology
Situation:
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Our client had in developmental phase, a new treatment for a rare form of cancer.
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The on going strategy was dependent on being able to assess treated prevalence, patient burden and treatment algorithms.
IMS HEOR Approach:
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IMS HEOR assessed case history data with the IMS Oncology Analyzer database
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supplemented this with targeted recruitment of new cases
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conducted a telephone-based survey to increase the power of prevalence estimates.
Outcome:
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Our client gained considerable insight into the major markets and now has a dossier with detailed treatment information and algorithms for 5 major markets.
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reasonable estimates of prevalence
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additional information that could be used to support a health economics case in the future.
