Patient Adherence and Persistence (Product Management Today, June 2007)
Josh Benner and Justin Gundlach of IMS Health byline an article for the Industry Intelligence section of Product Management Today, a US industry trade publication, on Patient Adherence and Persistence.
The article, which describes the rationale for specific adherence and persistence-related analyses and services throughout the product lifecycle, delivers on a central recommendation of using anonymized patient-level data (APLD) to measure patient adherence to achieve different objectives in the pre-, peri-, and post-launch phases of a product.
View a PDF of the article here.