Persistence and Compliance: New Initiatives for Brand Success (Product Management Today, June & July 2007)
Josh Benner of IMS Health, is featured in a two-part thought leadership roundtable series, “Persistence and Compliance: New Initiatives for Brand Success,” in the June and July issues of Product Management Today, a US industry trade publication.
For both articles, Benner delivers significant insight regarding industry initiatives, patient and physician communications, and measuring the success of a persistence and compliance program.
View the articles here: