Tipping the balance in favor of intelligent solutions from IMS Health Economics and Outcomes Research
With access to an unparalleled spectrum of information, analytics and proven methodologies IMS Health has the global expertise and local knowledge to support product development, market access, evaluation and use.
Our key HEOR solutions include:
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Cost effectiveness and cost utility studies: Developing robust, evidence-based value propositions around a product's economic value based on a deep understanding of projected effectiveness in real-life use, cost and effectiveness of alternative treatments and valuation of health states for the target therapeutic area. Details here. View case study.
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Budget impact studies: Driving successful product reimbursement and market access by establishing the economic impact of funding for a new drug or technology using locally representative forecast patient numbers, market share, predicted savings and other key metrics. Details here. View case study.
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Compliance and persistence studies: Identifying growth opportunities or potential risks with powerful, real-world insights into doctor and patient compliance and persistence with treatment regimens for alternative products. Details here.
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Observational studies: Sustaining in-market pricing and reimbursement with real world proof of product effectiveness post launch, and determining appropriate use in protocols of best practice care. Details here. View case study.
To learn more about the way we can help you demonstrate product value, contact us.