A unique offering that facilitates the assessment and management of parallel trade activity in Europe.
Parallel trade in Europe is a significant issue for many customers as it impacts the optimization of revenues that can be gained from product portfolios as well as providing challenges in measuring the performance of their country subsidiaries.
The database simplifies the timely provision of information to key decision makers that facilitates more accurate assessment of domestic performance and the ability to size the impact of parallel trade on their company, key franchises or a whole country.
- Measure domestic performance by allocation of all sales to the marketing corporation
- Segment domestic and imported supply as part of total brand revenue.
- Size the impact of parallel trade for a company, key franchises or a whole country
- Identify parallel importers and the revenue impact of parallel trade on product portfolio revenues.
- Competitive Benchmarking for Accurate Performance Measurement
More about this offering
