With self-medication on the rise and new distribution channels for health and beauty products emerging, it becomes ever more important to understand the end consumer: where, why and how he or she shops. The IMS European Consumer Health Panel enables you to do just this, giving you the market knowledge you need to optimise your product-development and marketing strategy.
The IMS European Consumer Health Panel enables clients to carry out ad hoc, healthcare and pharmaceuticals studies online with unprecedented speed. Advanced sampling capabilities ensure that your sample has the demographic you require, be that nationally representative for age and gender, a particular age and gender distribution, or similar criteria which you determine.
Thanks to the detailed questionnaires completed by panelists, IMS can draw on numerous criteria to select the exact profile of the respondents you need for your survey.
Pre-selection criteria include:
- The particular health and beauty products used by the panelist
- How often (s)he purchases particular products.
- The type of shop where these products are
bought (e.g. chemist, supermarket, garage forecourts, online store). - Panelist's smoking habits.
- Panelist's skin conditions and allergies.
- Panelist's (mental and physical) illnesses, and the treatments which (s)he is receiving.
- The recency of the panelist's last visit to a doctor or specialist.
