IMS Pharmatrend measures the flow of non prescription-bound health and beauty products through pharmacies, drugstores and supermarkets to the consumer.
How is IMS Pharmatrend used?Locally:
- To monitor implementation of your Sales & marketing strategy
- To monitor trends across trade sectors (UK & NL)
- To predict & plan market needs
- Monitor launch of new products and impact on the market
- Monitor the success of promotional campaigns
- To measure regional sales activities
Internationally:
- To monitor implementation of your Sales & marketing strategy
- To monitor local office / franchise performance
- To manage your brands
- To monitor your competitive environment
- Consistent data source - you are analyzing the same data as your local colleagues
- Rapid data turn-around - monthly data available on average 30 days after period internationally, and 15 days locally
- Consistent market definitions and classification across countries
- “Full market access to give the complete category view
Country CoverageAustria, Belgium, Finland, France, Germany, Italy, Netherlands, Poland, Portugal, Spain, Switzerland and UK
Delivery Options
- Pharmatrend International is usually delivered in Dataview. Dataview is a high powered analytical tool used widely by pharmaceutical market researchers and is our recommended tool for analyzing international Pharmatrend data
- Local Pharmatrend services are delivered as Excel reports, or within the Sales Analyzer software - the perfect tool for analyzing local Pharmatrend data
- We can also offer customized Management Reports based on your exact requirements
