IMS MIDAS Customised Insights - provides international market intelligence enabling prioritisation of opportunities to maximise product value during portfolio management
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Identify windows of opportunity in strategic and emerging markets and conduct product development that delivers & maintains competitive advantage
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Proactive rather than reactive planning for varying clinical and commercial scenarios
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Development of multiple lifecycle management strategies supported by IMS MIDAS Customised Insights intelligence for achieving cross functional development prior to market implementation
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Develop product positioning in competitive markets to grow market share for new entrants and minimise impact of brand erosion post patent expiration
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