IMS Analogue Planner allows you to define the “true” conditions for new product launch
IMS Analogue Planner offers an unparalleled depth of categorised benchmarks in a user-friendly and flexible interface. This makes selecting the right benchmark easy.
STEP 1
IDENTIFY ANALOGUES – DATABASE SEARCH
IMS Analogue Planner matches the characteristics of your drug as it approaches launch to products with similar profiles, based on attributes and market characteristics.
STEP 2
EXTRACT INFORMATION ON ANALOGUES
IMS Analogue Planner presents broad performance information for the selected benchmarks.
STEP 3
EXTRAPOLATE ANALOGUE CURVE TO YOUR PRODUCT “FITTED” LINE
A logarithmic time-series projection model generates the fitted curve.
STEP 4
APPLY THE “FITTED” LINE FOR YOUR PRODUCT ONTO IN-HOUSE OR IMS HEALTH FORECASTS
Generate forecasts of potential revenue for your product.
Quarterly Sales (USD) International
