Business Benefits
Today’s increasingly complex and competitive market environment places tough demands on all sales and marketing professionals. As critical partners in the collective effort to meet current business imperatives,market researchers must move beyond simple sales support to professional management, overseeing the most advanced competitive intelligence systems. The Market Research Course assists in transforming the role of market researchers from ‘number crunchers’ to expert masters of complex information sources, who are capable of delivering insightful analyses and strategic guidance that drive more effective marketing and sales decisions.
Benefits for participants
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Gain a comprehensive overview of syndicated data sources
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Design personal market research studies and compare research methodologies
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Master building samples and useful questionnaires
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Learn how best to interpret and apply the data at hand
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Understand how to build and apply Marketing Decision Support Systems
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Be aware of the statistical elements that are crucial to market research
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Make the critical link between market research and marketing/sales
Who Should Attend?
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anyone in a market research role
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marketing personnel who are looking to obtain an objective understanding of the new, emerging and best practice research resources and techniques at their disposal.
Course Fee
€1700 per participant
A full programme is available to download
