Learn the principles of market research and ensure the successful take off of your market strategies to increase product sales.
Who should attend?
Pharmaceutical product managers & market researchers
Learning Objectives
Participants will learn:
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How to determine what market research is appropriate for a given situation and where market research fits through the product lifecycle
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How to evaluate and utilise MR findings
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The courses makes use of several real product case-studies
Course Duration: 2 days
